The platform
One place to run an independent business.
Genesis J4 brings the website, the store, social media and the day-to-day running of the business into one environment, with J4 working alongside the owner.
A website and online store
Describe the business in plain English and Genesis builds a working storefront with products, checkout and orders. Changes are made to a draft first: you see what will change and publish when you are ready. Customers pay the business directly, through the owner’s own Stripe or PayPal account.
J4, with your approval
J4 is the assistant built into Genesis. It explains the business’s figures, answers questions, drafts posts and prepares changes. Anything J4 would change is shown to you first, and nothing goes live until you approve it.
J4 is powered by AI models from Anthropic.
The Business Map
A picture of the whole business, built from its own records: business, commerce, customers, financials, goals, social, connections, creation, and what J4 has learned. Each fact shows where it came from, and J4’s suggestions are kept apart from the facts.
Social Studio
Videos, photos and captions for each platform, with drafts that save themselves and publishing only with your approval.
Who it is for
Independent retailers, makers, creators and small brands: businesses run by the people who own them. Genesis is built so that someone starting from nothing can use it without a developer, technical setup or a business account with a payment provider.